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Philip Keays is a seasoned marketing professional with extensive experience in trade marketing and development. Currently serving as the Trade Marketing Manager for the North American Market at Farm Frites since August 2023, Philip previously held the position of Trade Development Manager at Southern Glazer's Wine & Spirits from May 2021 to February 2023. Earlier roles include Trade Marketing Manager, Commercial Business Analyst, and Marketing Coordinator at Beech-Nut Nutrition Company, as well as a Customer Loyalty Intern at Price Chopper Supermarkets. Philip's career began in graphic design, contributing as a Graphic Designer at All In Merchandise and a Graphic Artist at Awards by Walsh's and Creative Marketing. Educated with an M.B.A. in Marketing from the University at Albany Massry School of Business and a BFA in Digital Design from the State University of New York College at Potsdam, Philip combines creativity with strategic marketing expertise.