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Ken McWilliams has a diverse work experience spanning over several decades. Ken started their career in 1991 as a Sales Representative for Guinness Group Sales Ireland, where they managed various territories in the Off trade. Ken focused on driving volume by maximizing product distribution and display opportunities within outlets. From 1993 to 2002, Ken worked as a Business Development Representative and later as a Key Account Executive for Diageo Ireland, where they were responsible for sales and volume growth targets. Ken developed compelling customer propositions, activated high-impact activity plans, and maximized return on investment through proper management of customer P&L. In 2022, Ken joined FANZO as an Account Manager for Ireland. Ken'srole involves helping fans enjoy sports in the network of partner venues across six countries. Ken's work experience showcases their expertise in key account management, business development, and sales representation in the beverage industry.

Ken McWilliams completed a Professional Diploma in Transversal Skills from University College Dublin/TUD in 2020-2021. Prior to that, they attended the College of Marketing and Design, Mountjoy Sq., Dublin 1, where they pursued a B.Sc in Management with a specialization in Marketing. However, specific start and end years for the B.Sc program are not provided. Additionally, Ken McWilliams attended St. Michael's College, Ailesbury Rd., D4, but no specific degree or field of study is mentioned. Ken also obtained certification in "The Fundamentals of Digital Marketing" from Google, although the specific month and year of attainment is not provided.