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Ruth Watkins is an accomplished marketing professional with extensive experience in digital marketing and business development within the tourism and hospitality sectors. Currently serving as a Digital Marketing Officer at Fáilte Ireland since July 2006, Ruth has played a pivotal role in numerous initiatives, including content management for the consumer website Discoverireland.ie and the marketing strategy for Ireland's Ancient East. Notable accomplishments include the live streaming of the Winter Solstice from Newgrange in 2017. Ruth's background encompasses various roles, such as Business Tourism Officer and Conference Officer at Fáilte Ireland, and past positions at With Taste and Masterchefs Hospitality Munster, showcasing a breadth of expertise in event management and corporate catering. Ruth holds multiple professional diplomas from the Digital Marketing Institute, as well as Master's and Bachelor's degrees in Hospitality Management and Geography and Sociology from notable universities.