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Yao Yao, PSM, is a Senior Business Analyst at Excelacom since August 2021, demonstrating expertise in machine learning and artificial intelligence technologies to enhance business success. Key achievements include developing a demo using the Century AI platform, integrating Microsoft Copilot into campaign management solutions, and driving client acquisition through effective product demonstrations. Previous roles include Digital Marketing Analyst at BetterPT, where Google Analytics implementation increased booking rates, and Data Analyst at AHRI, where improvements in database solutions significantly enhanced report accuracy. Yao Yao holds a Master's degree in Information Technology from the University of the Potomac and a Bachelor's degree in Business Administration with a focus in Accounting and Computer Information Systems from James Madison University.