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Carolina Ruiz Jimenez began their work experience at Swatch Group in 2008 as a Brand Assistant before transitioning to a Sales Account Manager role from 2012 to 2013. In 2014, they joined EveryMundo as a Digital Marketing Analyst, where they managed digital ad campaigns, social media marketing campaigns, and contributed to business development efforts. From 2016 to 2018, Carolina served as a Digital Marketing Performance Manager at EveryMundo, where they oversaw the execution of multilingual SEM campaigns and managed optimization activities. Most recently, Carolina was the Head of Performance Marketing at EveryMundo, starting from 2018, where they managed a team of PPC specialists and directed client contact while implementing eCommerce initiatives across SEM campaigns.

Carolina Ruiz Jimenez's education history begins in 2004 when they enrolled at Universidad Panamericana and pursued a degree in Administración y Negocios Internecionales. Carolina successfully completed the program and graduated in 2008. In 2008, they continued their education at the same institution and obtained a specialty degree in Strategy Brand Management, which concluded in 2009.

In 2014, Carolina attended ITESO Universidad Jesuita de Guadalajara for a short period of time and received a certificate in Digital Marketing.

Additionally, Carolina has obtained certifications in Google AdWords Fundamentals, Google AdWords Mobile Advertising Exam (no specific attainment month and year provided), and Google Tag Manager Fundamentals from Google.