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Heba Ali is a seasoned professional with extensive experience in marketing and business development. Currently serving as the Regional Marketing Manager at Shifra since January 2024, Heba has been with Systems Engineering of Egypt - SEE since November 2006, holding various roles including Channel Marketing Lead and Senior Business Development & Marketing Executive, focusing on vendor relations and alliance activities. Previous experience includes serving as Deputy Human Resource Director and Training & Development Specialist at Protec Egypt from July 2005 to November 2006, as well as working as a Sales and Logistics Coordinator and Sales Account Manager at Nozha IT from 2004 to 2005. Heba holds a degree in Computer Science, completed in 2005.