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Lyublena Dimova has a background in tourism, with a BSc in Tourism and further studies in Hospitality and Tourism Management. Lyublena has held various roles such as Assistant Manager and Sales Assistant at Elmec Sport Bulgaria Ltd., as well as Photography Team Leader at AIESEC in Sri Lanka. Currently, Lyublena is a Senior Research and Development Manager at the European Travel Commission, where Lyublena has also held positions as Research and Development Manager, Research Project Manager, and Research and Development Trainee. Through their experiences, Lyublena has demonstrated leadership skills and a strong focus on developing projects with a clear vision and mission.