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Gavin Johnston is a seasoned professional in user experience research and strategic planning, currently serving as the Director of User Experience Research at Hyatt Hotels Corporation since February 2022. Prior experience includes roles as Lead Human Factors Research Scientist at Cerner Corporation and Chief Strategy Officer at Bradley and Montgomery, where emphasis was placed on integrating human experience into marketing and advertising strategies. Gavin has also held significant positions at Luckie & Company, Intouch Solutions, People Path, LLC, VML, Two West, Inc., and Ethnographic Research, Inc., focusing on insights and qualitative research to enhance user engagement and drive business growth. Academic qualifications include a Master’s in Anthropology from The University of Kansas and a Master's in Human-Computer Interaction from Indiana University Indianapolis.