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Alberto San Felipe Martín is a seasoned professional in e-commerce and business development, currently serving as Head of Site & Content and International Ecommerce Manager B2B at Europcar Mobility Group since April 2023, focusing on driving sales through direct brand channels. Prior to this role, Alberto held the position of Ecommerce Manager for Europcar and Goldcar brands, where responsibilities included overseeing marketing campaigns for the Spanish and Portuguese markets. Earlier experience includes managing e-commerce initiatives at Carrefour, first as Ecommerce Manager, then as Senior IT Project Manager and Web and Graphic Designer, contributing significantly to the company's online presence and performance analysis. Alberto began a career in graphic and web design at Ingenio y Diseño, where event-based multimedia content was created for major clients in the automobile industry. Educational credentials include a degree in Comunicación Audiovisual from Universidad Complutense de Madrid, a First Certificate in English from the University of Cambridge, and a Master's in teacher training from Universidad Complutense de Madrid.