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Yashashree Phansalkar is an accomplished Marketing Director at Zee Entertainment Enterprises Limited, with over 13 years of experience in managing and leading successful communication campaigns that align with sales, marketing, and stakeholder engagement objectives. A notable achievement includes the launch of over 55 primetime shows using comprehensive campaigns, which significantly contributed to Zee Marathi's historical ratings. Prior experience includes roles as Senior Manager - Brand Management at Zee Marathi, where Yashashree developed marketing strategies and handled channel branding, and as Senior Account Executive at Lintas Personal, focusing on client-agency relationships and marketing communication. Earlier in the career, Yashashree served as a Financial Consultant at IDBI Bank. Yashashree holds a PGDM in Business Design, Marketing from Welingkar Institute of Management and a BCom in accounts, taxation, and HR from Narsee Monjee College of Commerce and Economics.