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Shah Alum is a seasoned marketing professional with extensive experience in digital marketing and eCRM management. Currently serving as Vice President for Digital at J.P. Morgan since July 2016, Shah has previously held the position of eCRM Manager for EMEA. Shah's expertise spans across various roles including Consultant at emocial digital, e-Marketing Consultant at Wildfire HQ Marketing, and Manager of Marketing Solutions at Naked Communications Europe. Earlier experience includes roles at Intela, eBay Enterprise, Emailvision, and involvement in managing email marketing strategies for prominent clients. Shah holds a BSc in Information Systems with Business Management from the University of Westminster.