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Paulo Pessoa is an accomplished executive with extensive experience in digital transformation and commercial strategy across various sectors. Currently serving as Chief Commercial Officer at Grupo Estado, Paulo implemented effective digital strategies that reversed an eight-year decline in net revenue and launched innovative business models, including the successful E-Investidor portal. Previous roles include Deputy CTO at Grupo Estado, where Paulo led a transformation initiative yielding 15% operational savings, and SMB BU Director at Oi S.A., managing substantial revenues and large teams. Paulo's entrepreneurial spirit is evidenced by co-founding Axado Bar with a Michelin-star chef, and a solid background in marketing and business development at prominent companies like Velti and TIMWE. Paulo holds an MBA from Universidade Nova de Lisboa and a Bachelor’s degree in Telecommunications from Instituto Superior Técnico.