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Alfred Alfred has a diverse work experience in strategy, design, innovation, and advisory roles. Alfred is currently working as a Strategy Director at Essen, where they develop and manages brands for ambitious owners and teams. Prior to this, Alfred held roles as a Board member and Advisor at On the Other Side of the Hill, providing roadmaps, research, insight, and strategy services to clients such as IKEA and Ericsson. Alfred also worked as a Design Director and Advisor to the Managing Director at Designit, where they led various design-driven, brand experience, and innovation initiatives. Additionally, Alfred served as a Senior Advisor in Business & Technology Innovation at AFRY and held advisory and management roles at Avalon Innovation and The Absolut Company. Early in their career, they worked as a Client Service Director at No Picnic and as a Customer Experience Designer at Doberman. Alfred also has experience as a stay-at-home parent during certain periods.

Alfred Alfred pursued their education from 1990 to 1992 at Lund University, where they focused on subjects such as Archaeology, Art History, and Anthropology. Subsequently, in 1993, they enrolled at Stockholm University for a year, concentrating in Ethnology. However, no specific degree was mentioned for either institution.