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Nicholas began his career in advertising, working as an agency-side market researcher for Dazed Digital in London and McCann Erickson in Cyprus. In early 2006, he co-founded TVeez-Odysii, a SaaS Marketing Technology company specializing in intelligent, rule-based advertising solutions for the retail banking sector, serving as Managing Director of the firm for 8 years.

In February 2014, Nicholas joined essDOCS as VP of Marketing, managing and executing the company’s global marketing strategy with a strong emphasis on digital (web/viral/social) and inbound, content-driven conversion. He was named SVP of Marketing in September 2016 and was subsequently appointed Chief Marketing Officer in January 2018.

In February 2022, Nicholas was named Chief Growth Officer, tasked with enhancing essDOCS’ growth by executing data-backed strategies across the business's marketing, product, and sales functions.