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Nataliya Yakushev is a seasoned marketing and growth professional with extensive experience in various leadership roles. Currently serving as Managing Partner at Zenna Consulting Group since 2009 and Chief Marketing Officer at The CRO Collective since November 2023, Nataliya also mentors and advises minority-owned startups through InTandem. As the Organic Growth Agency Lead at LifeStance Health and Growth/SEO Agency for DailyPay, Inc., responsibilities include driving organic visibility and marketing strategies. Previously, Nataliya acted as an advisor for Simon Sinek Inc., and held senior leadership positions at Rubenstein and FreeScore.com. Academic credentials include an Advanced Management Program from Columbia Business School and a BS in Finance from Saratov State Socio-Economic University.