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Rita Li has extensive experience in the field of marketing and project management. Rita is currently working as the Marketing Director & Hong Kong Office Head for ePropulsion and the Account Strategist and Partnership Director for PASSBER. From 2016 to 2021, they were the Senior Development Manager at Junior Achievement Hong Kong, where they were responsible for identifying grant opportunities, developing grant proposals, leading flagship programs, and overseeing communications and media actions. Prior to this, they were the Assistant Members Relations Support Manager and Management Trainee at The Hong Kong Jockey Club from 2012 to 2016, the Corporate Project Leader at L'Oréal in 2012, the Marketing Intern (Higher Education) at Apple in 2011, and the Summer Intern at TBWA in 2011.

Rita Li completed their Bachelor's degree in Marketing & Humanities from HKUST Business School between 2008 and 2012. Rita also attended University of Wisconsin-Madison as a Business student from 2010 to 2011 and Stanford University for Social Innovation and Public Services in 2010. In 2015, they completed their Master's degree in Education from The University of Hong Kong.