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Keith Reid is an accomplished finance professional with extensive experience in various leadership roles across multiple sectors, including agri-tech, retail, and global sourcing. Currently serving as Chief Financial Officer at Enzootic, a Singapore-based agri-tech startup, Keith focuses on sustainable biotechnology for freshwater prawn farming. Previous positions include Board Observer at Atlantic Sapphire, Regional Head of Business Planning and Analysis at Al-Futtaim, Senior Consultant and Finance Director at Lidl Hong Kong Limited, and Vice President of Operations Finance and Controls at DFS Group Limited. Key achievements include managing large finance teams, overseeing complex financial operations, and implementing significant business process changes in organizations such as Woolworths Global Sourcing and Tesco PLC. Keith holds a Master of Arts in Economics and Politics from The University of Edinburgh and is a qualified ACMA.