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Staffan Liden is currently the Head of Digital & NCM Analytics at EnterCard Group AB, leading a team of 7 skilled analysts and Data Scientists. With a background in various roles in analytics and digital management at companies such as Starcom, Delta Projects, and Telenor, Staffan has a strong expertise in online sales, consumer insights, and e-business leadership. Staffan holds an MSc in Bioinformation from Uppsala University.