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Rob Aardoom is a seasoned marketing professional with extensive experience in data-driven marketing analysis. Currently serving as a Senior Marketing Analyst at Eneco since September 2019, Rob previously held the position of Marketing Intelligence Specialist at Sdu Uitgevers from January 2007 to August 2019, focusing on transforming customer and market data into predictive models and actionable insights. Rob's expertise includes establishing fact-based marketing processes, translating business requirements into IT and customer service solutions, and developing marketing databases while defining key performance indicators. Rob's educational background includes further studies at the University of Groningen Business School from 2017 to 2018 and a Bachelor's degree in Commercial Economics from Fontys University of Applied Sciences, completed in 2006.