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Nathalia Pires currently serves as Diretora de Marketing e Inovação at Frooty since June 2022, having previously held senior marketing roles at Puratos and Comgás, where responsibilities included managing marketing strategies, budget oversight, and innovation projects. Notable experience includes significant contributions to product marketing and communication strategies at Seara Alimentos LTDA across various product categories. Nathalia began their career at Danone in R&D packaging roles, building a foundation in innovation and project management. Nathalia holds a degree in Engenharia de Alimentos from Universidade Estadual de Maringá and completed further education at FIAP.