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Lucinda Beresford is a marketing professional with extensive experience in the retail and fundraising sectors. Currently serving as Marketing Manager for Endura since June 2021, Lucinda oversees retail, e-commerce, and digital marketing initiatives within the Outdoor and Cycle Division at Pentland Brands, having previously held the position of Shopper Marketing Executive. Prior roles include Marketing Communications Officer at Scottish Cycling, Senior Youth Fundraising Executive at Comic Relief, Challenge Events Fundraising Officer at Christian Aid, Community Fundraising Officer at Right To Play, and Corporate Appeals Coordinator at Global Radio. Lucinda enhanced professional qualifications with a Microcredential in Climate & Carbon Literacy in Business from the University of Glasgow in 2022, following a degree from the same institution completed in 2011.