ÂÜÀòÂÒÂ×

Pacey Wu is a seasoned marketing professional with extensive experience in performance marketing. Currently serving as the Performance Marketing Director at Emeritus since December 2020, Pacey leads the hiring team and develops integrated performance media strategies. Prior to this role, Pacey held several positions at Hylink Digital, including Head of Performance Marketing, where the establishment of a content and performance marketing team enhanced overall strategic planning and optimization. Pacey also served as Head of Programmatic Marketing, collaborating with the TECH team to develop a programmatic buying platform, and as SEM Director, providing solutions for major brands. Earlier in the career, Pacey worked as SEM Director at Darwin Marketing, managing multiple projects and significantly boosting revenues for brands such as Sephora and Gucci. Pacey's earlier roles included Google's Search Result Evaluator at Beyondsoft and Google AdWords Account Manager at Shanghai Hotsales Network. Pacey holds a Bachelor's degree in Public Relations from East China Normal University.