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Jason Jaquays-Tarbox currently serves as the Executive Brand Manager at both Desoto Athletic Club and Elevate Fitness and Sweat Bar & Bistro, with a longstanding role as a Certified Spinning Instructor, Marketing Director, and General Manager at Elevate Fitness since 2017. With significant experience in the fitness industry, Jason has also held the position of General Manager at Gold's Gym since 2002, overseeing operations, marketing, human resources, and business development. Prior experience includes serving as Store Manager at Hot Topic, managing all retail operations and multi-unit retail management. Jason is pursuing a Bachelor's degree in Business Administration and Management at the University of the People, expected to complete in August 2025, and holds a New York State Cosmetology License from Utica Career Institute.