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Kathrin Erl is an experienced Online Marketing Manager at ELATEC GmbH, responsible for developing the inbound strategy for digital lead generation and managing automated workflow campaigns via HubSpot. With a strong focus on social media channels, particularly LinkedIn, Kathrin works closely with the international sales team to enhance social selling efforts and optimize reach. Prior roles include Junior Online Marketing Manager and Junior Marketing Manager at ELATEC, where responsibilities encompassed website launches, social media management, event organization, and content creation. Kathrin began a career in corporate communications as an intern at Krones AG and Media5. Educational qualifications include a Master's degree in InterculturAd from Åbo Akademi University and the Catholic University of Eichstätt-Ingolstadt, as well as a Bachelor's degree in Media Studies from the University of Regensburg.