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Margarida Velez currently serves as a Professora in Executive Education at IPAM, focusing on Marketing Trends and Customer Insights within the Pós-Graduação em Gestão de Marketing program since October 2023. Additionally, Margarida holds the position of Head of Customer Strategy in the Digital Transformation Department at El Corte Inglés Portugal, responsible for client acquisition and retention strategies, customer experience, and product development since July 2020. Previous roles include Digital & Omnichannel Project Manager and Editions & E-Commerce Manager at Underdogs Gallery, and various positions at El Corte Inglés Portugal, EDP, GIRISSIMA.COM, and Unilever. Margarida's educational background includes a Master's degree in Ciências da Comunicação from Universidade Católica Portuguesa and completion of the Digital Academy Program at Nova School of Business and Economics.