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ChengCheng TSAI is a seasoned professional in the luxury goods sector with extensive experience in business development, particularly in the Chinese market. Currently serving as the Chinese Business Development Manager at Graff Diamonds since October 2018 and at Chopard since 2013, ChengCheng specializes in fostering relationships and driving sales within the Chinese demographic. Prior experience includes roles as Assistant Manager and Sales Assistant at Mikimoto from May 2010 to May 2013, and as an Account Executive at JWT in 2009. ChengCheng holds a Graduate Certificate in Fashion Marketing from the London College of Fashion, a Master's degree in Public Communication and Public Relations from the University of Westminster, and has attended Sotheby's Institute of Art.