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Elizaveta Novoselova started their work experience in 2019 as a Senior Marketing Manager at Aitarget. Elizaveta worked there until July 2022. In 2022, they joined Ecwid by Lightspeed as a Digital Marketing Specialist.

Elizaveta Novoselova holds a Bachelor's degree in Public Relations, Advertising, and Applied Communication from Moscow State Linguistic University. Elizaveta has also obtained the Google Ads Video Certification from Google Digital Academy (Skillshop), although the specific month and year of completion are not provided.