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Afua Aidoo is an experienced Ecommerce Operations and Content Executive currently working at Time Out Group plc since May 2023. Prior to this role, Afua served as an Ecommerce Coordinator at ME+EM Ltd and Couverture & The Garbstore, where responsibilities included managing online retail operations. Afua's career also involved roles at ModelMatch as a Marketing and Scouting intern and a significant tenure as a writer for Backstage Tales, where the platform evolved from fashion to a broader focus on beauty, film, and music. Additional experience includes positions as a Junior Copywriter at Selfridges, a Freelance Writer at Blanck Digital, and marketing work experience at Penguin Random House. Afua's foundational work experience began in customer service roles as a Sales Assistant at FatFace and Selfridges. Afua holds a degree in Fashion: Media and Marketing from the University of Winchester, completed in 2018.