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Lionel Cherpin is an experienced professional with a diverse background in web analytics, marketing, and education. Since November 2012, Lionel serves as the Président and Founder of Empirik, while also contributing as an Intervenant in Web Analytics at ENS Lyon since September 2014 and in Licence Communication Electronique at Université Lyon 2 since September 2008. Further experience includes roles as a Formateur in Référencement & Webanalytics at Cegos since May 2006, and as a Director Associate at Kivoij from October 2008 to April 2012. Prior to these positions, Lionel held significant roles such as Project Director at 1ère Position and Journalist at Le Progrès. Academically, Lionel holds a Mastère in Marketing & Management Appliqués from IDRAC Lyon and a Maîtrise IUP in Multimédia from Institut de la Communication & des Medias Grenoble.