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Nikou Azimzadeh has a diverse work experience spanning over 19 years. Currently, they hold the position of Head of Brand at Eco Outdoor Group since 2022. Prior to that, Nikou worked at Jo Malone London as the Executive Director - Home Category from 2019 to 2021. In this role, they developed and implemented a new global home strategy, led cross-functional task forces, oversaw product innovation, and established marketing partnerships. Before that, Nikou worked as the Head of Marketing at Tom Dixon from 2014 to 2019, Senior Marketing Manager at Indigo Living from 2012 to 2014, and Marketing Manager at Belle Property from 2010 to 2012. They also held marketing roles at The EI Group, AMP, Post Office UK Financial Services, Direct Line Insurance, and Peppers Retreats Resort Hotels.

Nikou Azimzadeh completed a Bachelor of Commerce (B.Com.) degree in Marketing and Finance at UNSW from 2000 to 2002. Later, from 2009 to 2011, Nikou pursued a Diploma of Interior Design at the Interior Design Academy. Lastly, from 1994 to 1999, Nikou attended Stella Maris Collage in Manly, Sydney and obtained a UAI (Universities Admission Index) with a score of 97.9%.