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Lucía García Botana is a seasoned marketing and communications professional with extensive experience in various sectors. Since November 2019, Lucía has been serving as Marketing & Communication Manager for eba at Santos, where responsibilities include developing communication strategies to enhance brand visibility in the French market. Concurrently, Lucía has engaged in digital marketing projects involving media planning and content management. Previous roles include Digital Marketing at Hotusa, where Lucía managed content for international hotel websites, and positions in press relations and journalism with the Diputación de A Coruña and local media outlets. Lucía holds a Journalism Bachelor's degree from Universidad de Santiago de Compostela and multiple advanced degrees focusing on corporate communications and marketing.