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Helena Ritter is a seasoned marketing professional with substantial experience in trade and shopper marketing. Currently serving as Manager Trade & Shopper Marketing at Eckes-Granini since October 2022, Helena previously held positions at Radeberger Gruppe KG as Trade Marketing Manager and Junior Trade Marketing Manager from March 2019 to September 2022. Earlier roles include Junior Trade Marketing Manager at PARSA Haar- und Modeartikel GmbH, and internships in Shopper Marketing at Nestlé S.A., Brand Management at Brown-Forman, and Management Consulting at SEMPORA Consulting GmbH. Helena Ritter holds a Master’s Degree in Business Administration from the University of Münster and a Bachelor’s Degree in Business Administration from the same institution, along with additional education at Virginia Tech - Pamplin College of Business.