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Rebecca Grimm (she/her)

Senior Vice President, Marketing Strategy & Customer Insights at Eastern Bank

Rebecca Grimm has a diverse work experience spanning over several years. Rebecca is currently working at Eastern Bank as the Senior Vice President of Marketing Strategy & Customer Insights since March 2022. Prior to this, they were a Member at Chief from June 2021 to May 2022.

Rebecca also held significant roles at various other companies, including Cytel, where they served as the Vice President of Marketing from August 2019 to March 2022. At CVS Health, they worked as a Senior Director and held multiple roles, including Marketing Integration and Transformation Marketing, Loyalty Design, and Customer Engagement. Rebecca was responsible for leading the CVS Health acquisition of Aetna, developing marketing strategies, and transforming the healthcare experience for consumers from January 2018 to August 2019.

Before that, Rebecca had experience working at Lippincott as an Associate, where they worked on brand fundamentals and activation projects. Rebecca also worked at Krups as a Senior Product Manager, launching new products and conducting competitive analysis and testing from August 2005 to April 2007. At The Gillette Company, they started their career as an Associate Brand Manager, successfully launching products and achieving sales goals.

Rebecca's work experience showcases their expertise in marketing strategy, customer insights, brand management, and product development. Rebecca'sextensive experience in various industries contributes to their well-rounded skill set and ability to drive successful business outcomes.

Rebecca Grimm (she/her) has pursued higher education in the field of Economics and Marketing. Rebecca completed their Bachelor of Arts (BA) degree in Economics at Bryn Mawr College. Rebecca then went on to attend Northwestern University - Kellogg School of Management, where they obtained their Master of Business Administration (MBA) degree with a specialization in Marketing. No specific years have been provided for their education, so it is unclear when exactly they completed these degrees.

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