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Katarina Graffman is an accomplished cultural anthropologist with extensive experience in both academia and business. Currently serving as an Editor at Antroperspektiv, Sweden's first anthropological web magazine, Katarina also holds the position of Affiliated Researcher at the Department of Cultural Anthropology and Ethnology at Uppsala University. As a columnist for Tidningen Market and Resumé, Katarina provides insights into contemporary culture. Founder and business owner of Inculture, Katarina specializes in ethnographic research and cultural branding. Additionally, Katarina is the National Ambassador of Sweden for the EASA Applied Anthropology Network and has a strong entrepreneurial background, having founded Trendethnography and Culturelab. Katarina holds a Doctor of Philosophy (Ph.D.) in Cultural Anthropology from Uppsala University.