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Mohamed EL-Mashad currently serves as the Assistant Manager of Creative Technology at DXB LIVE, focusing on integrating experiential technology and creative direction to meet brand objectives. Prior experience includes roles as Project Manager in Creative Technology at Power Interactive FZ LLC and Senior Project Manager at Fractal Systems, where responsibilities entailed coordinating projects, managing client relationships, and ensuring timely delivery within budget. Mohamed also worked as a Laboratory Applications Engineer at Rochester Institute of Technology, Dubai, where supervision of the SAE formula racing cart manufacture was a key task. Academic credentials include a Master's degree in Engineering Management and a Bachelor's degree in Mechanical Engineering, both from Rochester Institute of Technology, Dubai.