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Hetal Shah is a seasoned digital marketing professional with a focus on PPC strategy and SEO, currently serving as a PPC Strategist at Dunster House since January 2023. With a robust background in managing Brand and Direct Response campaigns, Hetal excels in generating leads through online marketing and optimizing accounts to meet performance targets. Previous experience includes a senior role at Commerce Pundit, where responsibilities encompassed defining and executing SEO strategies, client communication, and content development. Prior positions at Milestone Inc. and Dhairya Software Solution contributed to expertise in pay-per-click campaigns and software development. Educational credentials include a Diploma in Computer & Science from Gujarat University, along with foundational schooling at Sheth R.T.High School and Sheth R.T.Higher Secondary School.