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Paula Cutuli is the founder and CEO of Soulnet. Paula has over 15 years of experience in the online media and technology industries. Paula has a deep understanding of how to build and grow digital businesses.

Prior to Soulnet, Paula was the co-founder of Root4, an interactive consulting firm. Paula also founded Kaizen Interactive, a social media agency, and E-Planning.Net, a Spanish internet company. Paula has also held senior positions at Social Media Week and United Virtualities.

Paula has a bachelor's degree in business administration from the University of Southern California.

Paula Cutuli has a degree in Management from the University of Buenos Aires, a degree in Comunication from Universidad Nacional de La Matanza, and a certification from Coursera in eHealth: More than just an electronic record- The University of Sidney. Paula is currently pursuing a Posgrado in Project Management at Universidad de Belgrano.

Some direct reports include Franco Seimandi - CTO, Luisa Gabba - Account Manager, and Georg Tielmann - CCO.