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Laya Gupta is a seasoned professional with extensive experience in business analysis, account management, and digital marketing. Currently serving as a Senior Cyber Program BA at DS Smith since March 2023, Laya previously held positions including Demand Account Manager at Comcast Advertising and Senior Account Manager at McCann Worldgroup. Additional roles include Digital Manager at Brand Advance, Programmatic Specialist at WPP, Global Investment Analyst at Omnicom Media Group, and Senior Business Analyst at Jaguar Land Rover. Laya holds a Bachelor's Degree in Biotechnology from Bharati Vidyapeeth's College of Engineering, a Post Graduate Diploma in Management from Ramaiah Institute of Technology, and a Master of Science in Branding and Advertising from Nottingham Business School, Nottingham Trent University.