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Samuel Nelson has extensive experience in brand management, field merchandising, and talent management across various organizations. Currently serving as an EMEA Brand Manager at Dragon Alliance since January 2005, Samuel has also held the position of EMEA Field Merchandiser & Athlete Management. Prior to this, experience includes working as a Content Strategist at HECTIC (EUROPE) LTD from January 2015 to April 2023 and as a Talent Manager for Mia Brookes from 2020 to 2023. Additionally, Samuel worked as a Sales and Marketing Specialist at The James Brand from January 2018 to December 2022.