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Adriano von Sydow is an accomplished IT professional with extensive experience in digital technology and business transformation across various industries. Currently serving as the General Manager of Digital Technology at Douglas Pharmaceuticals since April 2014, Adriano is responsible for overseeing both Information Technology and Operational Technology, driving the company's strategic goals through technological advancements. Previous roles include Senior IT Manager at Fonterra Brands (Tip Top), where Adriano managed all information systems activities for approximately 200 users, and significant positions at Air New Zealand, including Business Solutions Manager, overseeing cargo systems with over 600 users, as well as project management responsibilities with multi-million dollar budgets. Additional experience includes a consultancy role in the airline and IT industries and earlier positions at Middlemore Hospital as a Business Analyst. Adriano holds a Bachelor of Engineering in Production & Process Engineering from Universidade Federal do Rio de Janeiro.