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Sofie Ettrup Jakobsen has a diverse professional background in the field of marketing and digital transformation. With experience in companies like ALK and GSK, Sofie Ettrup has managed global multichannel marketing strategies, content management, and commercial platform transformations. Sofie also has a strong educational background, with degrees in International Business Communication and Business Administration. Sofie Ettrup's expertise lies in driving MCM strategies, developing customer engagement content, and coordinating sales and marketing initiatives.