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Sandy Holmes has worked in the marketing and advertising industry for over 20 years. Sandy started their career in 2000 as SVP-Managing Dir. Integrated Sales at Channel One News. In 2006, they Co-Founded Phaz2, a company that helps clients generate revenue and customer engagement through successful mobile campaigns. In 2014, they became Partner at 2656 Marketing, where they were responsible for innovation, collaboration, and execution. In 2015, they took on the role of Executive Vice President, Business Development & Operations at Dotsignal. Most recently, in 2021, they became Co-Chief Executive Officer at Screen Insider.

Sandy Holmes attended Emerson College.