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Mike Beaverson is a seasoned marketing professional with extensive experience in demand generation, digital strategy, and content development. Currently serving as Marketing Operations Manager at Donaldson since July 2023, Mike previously held the role of Global Integrated Marketing Demand Generation Manager at 3M, where responsibilities included executing strategic marketing campaigns and optimizing performance metrics. Mike's prior experience includes senior marketing roles at Cargill, focusing on B2B and B2C activities, and overseeing marketing operations that significantly increased lead generation and digital engagement. With a solid educational background in English and Information Science, Mike has demonstrated expertise across various industries, employing innovative marketing techniques to drive business growth.