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Ian Drake is a seasoned CRM and marketing professional with extensive experience across various industries. Currently serving as CRM Director at Allwyn UK, Ian is responsible for outbound communications and personalization within the Fourth National Lottery License. Previously, Ian has held prominent roles such as Head of CRM & Loyalty at Domino's, where significant commercial results were achieved, including a four-fold increase in revenue and the launch of the company's first early life program. With expertise gained from roles at Domestika, Delivery Hero, Amigo Loans, Sky Betting & Gaming, Betsson Group, eBay Inc., Belron International Limited, and CORDA, Ian has consistently demonstrated a capacity for strategic CRM development, operational efficiency, and fostering team growth. Ian holds a BSc in Business Operations and Control from The University of Salford.