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Michael Estrada, CDM, CDMP, is a seasoned professional with extensive experience in digital marketing and e-commerce management. Currently serving as Senior Manager of Digital and Emerging Business Channels at Jollibee Group of Companies since November 2022, Michael previously held the position of Head of Marketing Department and Digital & ECommerce Director at Loob Holding. At Jollibee, Michael focused on developing e-commerce strategies, launching new digital communication channels, and enhancing customer databases. Prior experience includes a significant tenure at Goldilocks Bakeshop, Inc. as Digital Business/E-Commerce Manager, where responsibilities encompassed digital transformation initiatives and CRM management. Michael began the career as Sales and Marketing Officer at Cash Express Worldwide Inc. and holds a Bachelor's degree in Business Management from Southern Luzon State University.