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Nicola joined the Company in April 2021 from William Hill where she held the role of Managing Director of UK Retail and led over 2,000 stores and 8,000 colleagues, successfully leading and implementing a number of major innovation and transformation projects. Prior to William Hill, Nicola spent much of her career in the professional services industry, most recently as a Director at Deloitte working extensively with a range of retail and consumer businesses. Nicola brings an in-depth knowledge of the UK market, a strong commercial mindset and has a genuine passion for creating an outstanding customer experience.