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Hans van Rijn serves as the Senior Vice President and Country Manager for the Nordics and Baltics at The Walt Disney Company, where responsibilities encompass the entire portfolio across multiple business lines, impacting a weekly audience of 20 million across eight countries. With extensive experience in media and digital strategy, Hans previously held key roles at Fox Networks Group, Discovery Networks International, and SBS Broadcasting, among others. Significant achievements include leading the launch of Discovery's Dplay OTT service and driving profitable digital growth at SBS Media, all while holding various board positions in the media sector. Hans's career showcases a strong blend of strategic leadership, digital innovation, and market development within the broadcasting and entertainment industries.