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Kanika Mathur is an accomplished marketing professional with extensive experience in brand management across prominent organizations. Currently serving as Vice President of Brand & Marketing Strategy at Star TV Network since May 2018, Kanika previously held the position of Assistant Vice President in the same department. Prior experience includes roles as Global Brand Manager for Dove at Unilever and Brand Manager for Vaseline at Hindustan Unilever. Kanika began the career as Assistant Global Brand Manager for Vaseline and gained initial experience as a Product Executive at Pfizer Consumer Healthcare. Educational qualifications include a Bachelor's degree in Marketing from NarseeMonjee College of Commerce and Economics and an MBA in Marketing from MET-Mumbai.