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Adeline Alyson Chua is a seasoned CRM professional with extensive experience across various industries. Currently serving as a CRM Manager at DirectAsia Insurance, Adeline collaborates with the marketing team to execute CRM strategies and develop marketing automation in Salesforce Marketing Cloud. Previous roles include Regional Sales Programme Manager at Ninja Van, where Adeline led the development of a chatbot and optimized lead management processes, and Manager at BoardRoom Limited, overseeing Salesforce analytics and enhancing processes across multiple countries. Adeline has a proven track record in CRM management, having successfully implemented Salesforce solutions at Komoco Motors and Robinson & Co, driving substantial revenue increases and customer engagement. Additional experience includes roles at BMW Asia, American Express, and ICLP, each contributing to a robust foundation in marketing communications and digital transformation.