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Laura Lucendo is a seasoned professional with extensive experience in category management and revenue growth. Currently serving as a Category & Revenue Growth Manager at DIM since March 2022, Laura utilizes agile methodologies to drive business results. Previous roles include Category Manager at Hanesbrands Inc., where strategic planning and execution of marketing initiatives were key responsibilities, and Demand Planner for Local Brands at DBApparel, focusing on sales forecasting and stock management. Laura's career also encompasses project management in the financial and technological sectors at BNP Paribas Cardif and account management at Publicis. Academic credentials include a Master's degree in Business Administration from Comillas Pontifical University and a Bachelor's degree in Public Relations and Advertising from Universidad Rey Juan Carlos.